TripleTen Mobile App
The app to help a person with no tech background take their first steps into tech. It introduces various professions and assists in choosing the right one. I developed structure and visual style of the app from scratch.
My responsibilities
to build a logic and structure of the app, develop UI based on visual identity
after MVP release, support the process of product iteration by generating hypotheses and improving UX and UI
facilitate a discovery process, determining new features to raise convertion rate and app stickiness
to brief an illustrator and a copywriter
Outcomes
The app was developed through a gradual process: we started with an MVP, after evolving through iterative hypothesis-driven improvements. Decisions were guided by UX research and product metrics.
The app reached around 450 DAU and 3,800 MAU. Median user retention: about 18% returning within the first three days, week-1 retention 9%, and the median session duration 3-4 minutes.
Lesson-view depth: 62% of users completed the first lesson, 28% reached lesson three, and 7% finished the intro track. Conversion into consultation calls was 4.6%, with a 64% show-up rate. The app demonstrated positive ROI, improving lead quality through an in-app nurturing flow and reducing acquisition costs thanks to growing organic traffic.
Career menu and roadmap
When changing careers, it's hard to know what steps to take. The Roadmap screens guide users through this complex process and highlight the benefits of in-house training.
The Roadmap is divided into two parts: "Introduction to Tech" and "Learning in a Bootcamp." The first addresses doubts and questions for career changers, while the second highlights the advantages of doing it with TripleTen.
Each step of the Roadmap contains extensive material on its respective topic.
Career Advice screen
Career Advice is a section aimed at addressing users' core concerns and providing answers to their most troubling questions about career changes. By offering valuable insights, it helps increase active users and retention rates.
Dot: TripleTen’s AI assistant
The AI assistant aims to provide more value to users, increasing active users and retention rates. It also offers TripleTen a new channel to promote bootcamps, such as sending in-app notifications suggesting relevant bootcamp programs.
Book-a-call Funnel
The business objective of the application is to generate leads, so the funnel screens should be well designed too.
