TripleTen Bootcamps
Named by Fortune as the best overall tech bootcamp in the US, TripleTen is a leading edtech player in the US and LatAm markets, reskilling people for careers in tech. They offer flexible, fully online programs in software engineering, data analytics, BI, QA, and related fields. Training is practical and project-based, with mentor support and career preparation to help graduates find tech jobs. TripleTen is a part of Nebius Group: a $23B NASDAQ-listed AI cloud company.
My responsibilities
product design and hypotheses generation for Acquisition and Growth teams.
owned design for growth, acquisition, sales funnels, focusing on UX optimization, conversion rate improvement, and usability across web and mobile.
conducted user research, usability testing, in-depth interviews, and JTBD studies
collaboration with contractors, building effective processes for landing pages delivery
mentored less experienced designers, facilitated design critiques, and assisted teammates with problem-solving and UX reviews
Key achievements
Performance landing pages
This was the main focus of our team's work. Over the course of a year of iterative improvements, we managed to increase conversion rates from 1.5 to 9.7 on average.
Overall narrative and every block of the pages was carefully designed with conversion rate in mind.
Results:
Redesigned performance landing pages, raising conversion rate from 1.5% to 9.7% across multiple funnels. We achieved this through a long process of iterative improvements. JTBD research and user interviews helped us generate hypotheses. After development, each change to the landing pages underwent AB testing, with only successful results being implemented in the final version.
Example of a perfomance landing live
2. Lead scoring service
A mandatory step in our funnels was lead scoring. This process helped us manage applicants more intelligently: target leads are sent directly to sales managers, while those less interested are directed to additional nurturing funnels.
Results:
Increase in target lead conversion by 14% while reducing sales team workload
The scoring system interface was reused in the Career Quiz, another sales funnel. Previously, it was built on a third-party service. Moving it into our code base allowed us to collect more accurate analytics and ensured consistency in UX and UI.
LMS Platform as a Funnel, hypothesis
The TripleTen Learning Platform is one of company's unique selling points, as very few bootcamps offer something similar.
The TripleTen platform includes many features: a built-in code editor, theory lessons, a learning calendar, an AI assistant, and more. Our idea was to create a step-by-step flow that showcases these features one by one, gradually unveiling the full capabilities of the Platform.
Results:
The experiment reached 6,000 users, but the raise in conversion to sales calls was marginal: +0.8% compared to the existing funnel. Call conversion rate of 6.1% vs. 5.3% in the control group. Given the high development cost and low impact, this initiative was discontinued.
4. Organic pages
Various web pages for company information, motivational materials about students, and lead funnels.
We place significant emphasis on our alumni and their transformations, which helps potential students overcome fears and build confidence in their abilities.
